Study: MMOG revs top $1. 4 billion RS 3 Gold dollars in 2008
Screen Digest research finds online gaming market rose 22 percent last year in NA, Europe; World of Warcraft prospects top 10 list when it comes to spending.
According to top game-industry stat-trackers the actual NPD Group, ALL OF US PC game retail sales tanked in 2008, dropping 23 percent year over year to $701 million. The key word in that sentence is actually "retail, " as online game revenues as well as alternate forms of PC-game distribution continue to increase. A new study by analyst firm Screen Digest indicates that massively multiplayer on the internet gaming in particular saw a substantial jump in 2008, reports the actual BBC. Screen Digest's study found that the North American and European MMOG markets rose 22 percent in 2008, achieving complete revenues of $1. 4 billion. The leading contributor to that tally is, of course , Blizzard Entertainment's World of Warcraft, which had surpassed 11. 5 million subscribers globally through 2008. WOW's success, Screen Digest notes, has helped drive the market, as competitors attempt to imitate the title's meteoric rise, to varying degrees of success.
"Some games are eroding World of Warcraft's (WOW) position--Warhammer Online and Age of Conan being the two most significant--but that's more right down to their growth rather than any decline upon WOW's part, " said Screen Digest senior analyst Piers Harding-Rolls to the BBC. "WOW's market share was 60 percent in 2007 and 58 percent in 08, but in terms associated with revenue, it went up year-on-year. "
The study notes that there are now more than two hundred and twenty titles that fall into the MMOG category, though Screen Digest says that many tend to be exclusive to South East Asia. Harding-Rolls went on to say that the continued rollout of new MMOGs, as well as the numerous payment systems as well as demographic-specific titles, possess helped the market defy the current economic recession.
"If you look at the example of RuneScape, this is a game pitched at a teenage audience, " said Harding-Rolls. "You can play it for free you might as well pay a premium and get a better service without advertising. It's an effective way to build a membership base, rather than the conventional routes that involve PR, hype as well as having a service that has to be almost ideal from day one. "
Screen Digest's research also broke down the actual 10 most popular subscription-based games in terms of investing. According to the research company, the list does not reveal total user foundation, and some games, such as Mythic Entertainment's Warhammer Online, were released too late within the year to impact the accounting. Screen Digest's top 10 income generators Buy RS 3 Gold are listed below.
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